Maths In Design

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Leona Henryson investigates what designers may not know about the influence of math on design. If you ask a designer if he or she considers himself or herself to be …

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New Copywriting Positions Available

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Silvertooth Opens New Gym to Employees

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How Many Words are your Pictures Worth?

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Augmented Reality is a Reality

In Apps by 8deg_admin

              The rate at which the digital landscape has changed has been rapid to say the least.  We’ve seen more technological advancements than at …

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Power of the Crowd

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  Despite the growing list of successes through crowd innovations that have propelled companies forward, only very few organizations use crowdsourcing effectively, if at all.  From a business standpoint, using …

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Be Productive While Working on the Road

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Unbranding Is The New Brand

In Branding by 8deg_admin

              For decades brands have made a huge impact in influencing the South African market. Coca-Cola to Colgate, South Africans consume and rely on …

Smart Cities for the Future

In News by 8deg_admin

              Our lives as we know it have changed dramatically with the evolution and ubiquitous adoption of technology.  Technology has altered our lives to …

Big Data for Better Performance

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                      Big data has become a buzz word to describe the exponential growth, availability and volume of data, both structured …

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Geeking out at #MWC15

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We’re geeking out at all the latest tech releases that debuted at the Mobile World Congress held in Barcelona.  The show floor was teeming with wearables, proving that tech producers …

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Digital Trends in 2015

In Digital Marketing by 8deg_admin

We’re officially a month into the new-year: just enough time for digital analysts to have reviewed the validity of last year’s trend forecasts and still enough time for you to …

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Developing Obsessive Brands

In Branding by 8deg_admin

What is an obsessive brand you ask? Simply put, it’s a brand that centres its focus on a particular idea and reason for existence, rather than diversifying it to try …

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The New ‘Walletless’ Generation

In Apps by 8deg_admin

The world of mobile applications has grown exponentially with the advent of smartphones over the past few years.  We can now do our banking, shopping, dating and so much more …

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The Power of the Individual

In Branding by 8deg_admin

It’s no secret that Word of Mouth has always been a tool to influence business, through the traditional oral passing of information from person to person.  Social Media marketing is …

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Nigeria Elections 2015; Boko Haram; Ebola

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The political landscape in Nigeria is in a precarious state right now. As the 2015 general election looms the ruling People’s Democratic Party will be electioneering hard to retain another …

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You Cannot Ignore Africa!

In Branding by 8deg_admin

The African continent, strongly associated with poverty and political unrest, is often overlooked by brands and organisations, which are under the erroneous impression, that the population is too retrograde to …

We’re Hiring!

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Interior Designer/ Project Manager Remuneration: Negotiable depending on experience Province: Western Cape City: Cape Town Education level: Diploma Job level: Mid Travel requirement: Often Type: Contract Reference: INT – Designer

Retail Has A New Face

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The retail experience as we know it is going to change sooner than we think. Influenced by technology and focused on the customer experience, here are my favourite four trends:

Stay Abreast of Trends in 2014

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Stay Abreast of Trends in 2014 I can’t remember a time where consumer expectations changed so rapidly before. The infiltration of social media in every area of life has changed …

Madiba Branding

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Madiba Branding  A full day into Madiba’s passing & every corner has Madiba Branding.Look at how the big brands here have put it all.

Genuine Message

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How genuine and honest is your brand message.http://www.brandingstrategyinsider.com/2013/09/should-brand-advertising-tell-the-truth.html#.Uil9NdKqnYk

We Redefine

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According to Wikipedia a corporate identity is the overall image of a corporation or firm or business in the minds of diverse public’s. Redefine your company’s corporate identity www.8brand.co.za

The Corporate Identity

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A Corporate Identity communicates to consumers the company’s brand identity. underconsideration.com identifies the changes in the market.http://www.underconsideration.com/brandnew/#.UiWpMtKqnYk

The Trump Brand

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Just how much can we learn from the Trump Brand. Hate it or Love it ? http://www.newyorker.com/online/blogs/currency/2013/08/trumps-latest-self-promotion-vehicle-a-lawsuit.html

Consistent Messaging

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Powerful brands have a consistent message. Changing that message can also change the company’s bottom line…http://www.entrepreneur.com/article/227917

Keep it Short and Simple

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More people in the world have a cellphone than have access to sanitary facilities. The use of smart phones has outpaced the rest of the mobile phone market. At the …

Social Media at Pfizer

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Bob Libbey the Head of Digital and Social Communications at Pfizer gives us a sneak into what’s happening inside Pfizer’s social media activity: http://socialmediatoday.com/pauldunay/1657956/how-social-media-reshaping-pfizer

Do Not Cram It

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Smart Conversation?Don’t Cram Your Message;you have only 160 characters available to carry your message to customers.

Mxit’s Brand Index

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Who is the hottest on Africa’s biggest mobile social media platform? Mxit released it’s brand index on the 30 of June 2013:http://www.dmma.co.za/news/mxit-brand-index-30-june-2013/

This Is How We Do It

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8brand has firmly established itself as a well-known and reliable specialist in designing and manufacturing end-to-end solutions. We integrate strategic design under market execution and focus on delivering throughout the …

Your Body Language is Key

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The mobile market has dramatically changed the IT industry. While deskbound computers were once the most important products in the industry, smartphones, notebooks and tablets are now on top. Desktops …

8 Degrees Office Trends

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8degrees (A division of 8Brand) – Office Trends for 2013 8degrees originated in 2007 and has taken Africa by storm by designing and manufacturing high-quality display fixtures and fittings for …

8brand Packaging Credentials

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  Consumers are relying more and more on the signals they receive in-store to provide them with recognition and reassurance and perhaps, most importantly, the most basic of urges: impulse. In …

8brand in Malawi

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Gwen Sauti-Phiri  Gwen Sauti-Phiri has Marketing experience with global FMCG enterprises. She co-developed brands with teams in Unilever. Her marketing creativity for brand equity development and sustenance is remarkable and …

Billboards….

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My Nemesis! Here’s a thought, change all Billboards to run parallel to the viscidity axis. For example: Thereby inviting a captured audience to Participate VS Interruption. Just a thought, or …

Skylines

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Below is a photograph of the Dubai skyline from my taxi. Here is a thought: “ I believe if the Nigerian TOP 100 Unofficial Forbes Billionaires ploughed back only 20% …

8brand’s African Footprint

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As a Branding Agency that has over a decade of experience on the African continent with vast FMCG brands including Coca-Cola with our expert knowledge of how brands operate and …

4 types of powerful Branding

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8brand has identified 4 key types of Branding which are as follows: Territory Branding – Territory Branding develops key emptive and experiential attributes of a brand and exploits them through identity …

Fanta Bamboocha Party

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Prior to the event, teasers were sent out to staff, the media and bottlers to create interest and pique curiosity. Guests were prompted to wear the branded garland, wrap, t-shirt …

8brand’s Passion

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In today’s economic climate, where businesses are needing to adopt highly effective and integrated communication platforms in order to compete, 8brand has adopted an approach to branding that pushes the …

What we do…

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8brand has taken major local and international brands and added a new dimension to them by creating a new, emotive point of interaction between them and the consumer. 8brand has …

8brand in action

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A thematic campaign aimed at highlighting the flirtatious nature of the brand at various bars and nightclubs.   Event branding for Sprite, incorporating the iconography into various edgy and provocative …

Packaging with 8brand

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Packaging design must capture the essence of the brand and deliver the right brand message to promote and encourage the purchasing decision. Packaging for a new fruit-flavoured range of softdrinks. …

8brand and Coca-Cola

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This territory Branding programme was created for Coca-Cola and executed in 2 different countries. It captured the Coca-Cola iconography and emotional core values of the brand.     

8brand and MTN

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8brand implemented a presence campaign for MTN, tailored to suit each of their market segments for the informal and developed retail environments. The solution implemented was referred to as the …

Branding with 8brand

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8brand has taken major local and international brands and added a new dimension to them by creating a new, emotive point of interaction between them and the consumer. we have …

Presence Branding

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The game of Chess is regarded as the game of smart people. Great chess players are perceived as the intellectual equals to nuclear physicists and brain surgeons. Every chess game …

The Message in Branding

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A global campaign, “the Coke side of life” was developed for the Coca-Cola Company. The campaign was based on the premise that “choosing Coke means choosing to live on the …

Grass Verges

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Perceptions are all in the detail… Dubai got it right, Nigeria getting it right, JHB not getting it right.  Dubai                 Nigeria   …

Gaude Brazil

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This is what Gaude got up to in the 1960’s:                  And here is Wonki Ware from George, South Africa. Superb!      …

My thoughts on Billboards….

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My Nemesis! Here’s a thought, change all Billboards to run parallel to the viscidity axis. For example:         Thereby inviting a captured audience to participate VS Interruption. …

Stand alone “Brand” outlets

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Heineken Jack Daniels Moet Chandon Ducati have opened a coffee shop Ducati Café in Dubai  8degrees: A specialist 3D African Rollout Agency has succeeded in massive store rollouts and launches. …

Graphic Design the 8brand way

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Graphic Design is more than just a visual translation of a concept. It allows a brand to communicate specific messages through visual cues, graphic devices and imagery. 8brand has taken …

Our Footprint in Africa

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What does Morocco, Ghana, Nigeria, Madagascar, Botswana, Sierra Leone and Kenya all have in common? They have used 8brand to create, redefine, redesign and personify their brands, bringing to life …

African Brands

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African Brands And Organisations Urged To Raise Their Global Visibility Posted on May 23, 2012 07:48 am under Business, Media & Entertainment Claudine Moore, an American with African descent is …

African Banker’s 2012 Awards

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Ecobank Named African Bank of the Year in African Banker’s 2012 Awards Posted on June 5, 2012 12:33 pm under Africa’s Most Promising Companies, Entrepreneurs, Management Revel Systems has realized …

Changing the way you shop

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The iPad’s Next Trick: Transforming The Way We Buy BY KIT EATON | 04-03-2012 | 8:45 AM Revel Systems has realized the iPad, already changing various industries, has the power to take cash …

Branding Challenges in Africa

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Africa is no longer the dark continent.  It has experienced phenomenal growth and offers a largely untapped market for many diverse products and services.  It does however come with unique challenges that …

Why do you need fans and followers?

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In essence social media is all about having a relationship with people.  Whilst this translates easily into friendships, using the platform for brands is slightly more complex.  An individual has no compunction …

Debunking the Social Media Myth

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With social media having grown exponentially worldwide in 2011, marketers are struggling to understand how to tap into this trend as well as the relevance to their particular target audience.  …

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MTN Palms Store Design: The Method

In News by 8deg_admin

8Brand and its sister company in Nigeria rolled out a second store in the shopping mall The Palms.  The ‘Revolutionary’ design was also implemented within this store as with the …

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Zero Rating: An effective Marketing tool?

In News by 8deg_admin

Zero-rating can be described as the practice involving mobile carriers, through a prior agreement with specific content providers, offering free mobile data to allow customers to access particular online content …

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Scott Maddock

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Thank you for all your work with the design and renovation of our new reception area. We are delighted with the final result. The comments from our visitors and staff …

I have hired 8brand twice

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I have hired 8brand twice as my Branding and Advertising agency at Coca-Cola in RSA and at Zain/Celtel International where they proved to be a most reliable, creative and effective …

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Pieter Oberholzer

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I have always found 8brand very capable and innovative in their design work. The Management allows a close Liaison between Designer/Studio and Client. A work style that i particularly appreciate …

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Veli Mabena

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This letter is to state that Coca-Cola Central Africa Region marketing, consisting of nine countries – Angola, Mozambique, Botswana, Swaziland, Malawi, Zambia, Lesotho, Namibia and Zimbabwe have been making use …

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Stuart Truter

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8brand have vast experience in creating and implementing creative marketing strategies with fresh and innovative ideas. Due to their experience in project through Africa,their execution is thorough and practical and …

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Thami Nyandeni

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The various campaign we were involved with,could not happen without the prompt expertise your team gave us. I would like to commend your team for managing the very tight deadlines,they …

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Larry Annetts

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We appreciate all the effort you guys have put into this project. What I really appreciate is how you guys recognise the importance of this project and how meticulous your …

Zellah Fuphe

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8brand made an important contribution to the design of “the look and feel” of Afric Oil’s new premises. It is my belief that some of the country’s best creative talent …