8brand developed a successful integrated communications strategy to launch MTN’s Song Star’ smartphone application in the Nigerian market.
The launch and promotion of this innovative application ran across various media platforms including digital, mobile, print, television, radio, outdoor and indoor activations.
The success of this promotion is largely due to the awareness generated and engagement activities throughout the campaign.
The MTN’s Songstar Karaoke Mobile Application is a mobile solution that allows users to sing along with a music video. With this mobile application, a user can download a music video, sing along with lyrics in the video, create musical recording and share the recordings online.