8brand has adopted a formal approach to analysing
the critical components to corporate identity.
We study the boundaries of any product, service or organisation
and utilise them to move the brand to its desired potential.
The uniqueness of the brand experience is captured in defining
the application iconography, image, colour and typography.
The thought process may involve the evolution, revolution, extension or creation of relevant and strong brand iconography that translates the design strategy into an impactful language that the consumer understands.